This project involved designing a tea brand and packaging to fit a supplied dieline, intended for placement in upscale grocers like Farm Boy, Whole Foods, and Longo’s.
Drawing inspiration from the rich heritage of Chinese tea culture, the design transports consumers into the whimsical world of Lucky Rabbit Tea Co. The brand celebrates warmth, connection, and the simple joys of tea, offering unique blends and enchanting flavours. Each blend embodies the spirit of “Some Bunny Loves You,” a playful reminder of love, kindness, and the joy of blending tradition with a contemporary twist.
