I developed an apparel brand from the ground up. This process began with in-depth market research to understand the competitive landscape, followed by defining a target demographic that aligned with the brand’s voice and aesthetic.
From there, I crafted a brand identity that resonates with our audience, translating insights into a cohesive visual language that appeals to both style and individuality.
‘Sorry Mom’ is an apparel brand and a lifestyle - an ode to youthful exuberance and individuality, celebrating the moments of rebellion while honouring the unwavering support + love of disappointed mothers everywhere.
From classic essentials to statement pieces, our collection celebrates diversity and empowers you to confidently showcase your distinct look. Our apparel is designed for both style and versatility; to enhance the boldness of tattoos and compliments all hair colours and skin tones.
In addition to the style guide, I created and prototyped six unique shirt designs that align with the brand’s motif. Each design was crafted to appeal to our target demographic, reinforcing the brand's identity through visual consistency and creativity.
