For this project, we were tasked with designing a concept logo and theme for Organica1, an annual tradeshow held by Toronto’s Museum of Contemporary Art (MOCA). The logo needed to be adaptable for future iterations of the event, such as Organica2, Organica3, and beyond. I developed a "Sand and Sea" theme, inspired by the beauty and essence of our oceans, coastlines, and mineral formations.
Keywords: sea / shore / sand / marine / aquatic / currents /minerals / geodes / crystals / salt / grain / currents / rocks
Link to Moodboard
After creating the branded elements, we designed a two-color, square, three-panel brochure to promote the event. The brochure highlights Organica1, which showcased artwork spanning 2D pieces, installations, and time-based works (such as video) inspired by nature.
The exhibition featured installations in painting, architecture, sculpture, furniture, and photography, with the “Sand and Sea” theme tying everything together. This project involved a blend of original branding, design, copywriting, and the use of stock photography, textures, and shapes to communicate the exhibition's core message effectively.